![]() ![]() □ Continue reading: Why video and UGC are marketing wins 5. User-generated content campaigns receive a lot of traction and can take your social media marketing to the next level. Create a campaign where you ask your audience to submit fun videos around a brand-related theme and then reward them with goodies and vouchers. 4. Collect and share user-generated content Lowe’s and BBDO New York delivered this on the Fourth of July, 2013: Videos around live events have known to increase brand favourability by 63%. Reply to queries with a how-to video or live video message as this is much more engaging than a generic message. Pick a trending hashtag, and either start your own conversation or join one. Hashtags are an easy way to get your videos in front of a wider audience, and not just the people that are following you. Twitter really is all about having conversations. Increase conversations on Twitter using hashtags Rocketium is an online text-based video maker with over 300 built-in animationsĢ. With the abundance of online video making tools, you cannot even have excuses like “video making is time consuming and expensive”. As a social media marketer, you cannot ignore text-based videos. The text has now become an integral element of videos on social media. Twitter videos are set to autoplay without sound. By doing this, you increase purchase intent by 9%! Here are a few other tips to kill it in Twitter videos: 1. To use Twitter videos to generate leads, create short videos up to 30 seconds on topics that makes the user click on your brand or the CTA to know more. If your content is gripping, viewers don’t mind watching lengthy videos. ![]() To use a Twitter video to teach your audience something interesting about your brand, you can extend the video to up to 90 seconds. If the first few seconds of your video fail to do that, then the length of your video does not even matter. But you need to grab a user’s attention quickly, especially on Twitter. Twitter supports a maximum length of 140 seconds. Square and Portrait videos are the best formats for Twitter To reduce distractions, your video must take up the maximum real estate of the screen. This ensures your viewer understands the message you want to convey. As a marketer, you want your viewer to watch your video without any distractions. Twitter supports all 3 formats – landscape, square, and portrait. Do note that following these is not an absolute necessity, but since they’ve been tried and tested by many businesses, it is a good practice: What is the best Twitter video format? Here are some practices you can follow to make sure your Twitter videos perform well and gain traction. Twitter video consumption is on the rise and will continue to grow as the network develops new features for users and marketers. 41% of Twitter users favor Twitter as a way to discover video content.37% of Twitter users would like to see more Twitter videos from their favorite brands.a problem set up at the beginning was solved at the end 48% of videos included a sequential resolution, i.e.Twitter videos have increased by over 50% since the beginning of 2016.Videos are 6x more likely to be retweeted on Twitter than photos, and 3x more than gifs.93% of Twitter video views are from mobile.82% of users on Twitter actively engage with brands.Twitter sees 800 million visitors a month.8 Benefits of Twitter VideosĪdweek analyzed Twitter’s annual online video playbook and created a delightful infographic. In fact, Twitter videos are becoming increasingly central to the real-time conversations that happen on the microblogging platform. Videos engage, inform, entertain, and successfully convey your message in a way other mediums struggle to. Video is killing it on social media, and it is no surprise. ![]()
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