![]() ![]() Major sportswear and sneaker companies have followed in Nike’s footsteps into metaverse. Currently, its careers page lists open positions for the roles of Director of Metaverse Engineering, Principal Innovation Engineer – Metaverse, and Senior 3D Game Designer/Metaverse Engineer. The company has also hired Virtual Material Designers. With the creation of Nike Virtual Studio, the company is going deeper into the metaverse as it turns its focus onto digital products and solidifying its brand positioning in the virtual world. Nike took its first steps into the metaverse with the filing of virtual-focused trademarks last November, and subsequently partnered with online game platform Roblox to build a virtual world called Nikeland. RTFKT will now operate within Nike Virtual Studio. ![]() “Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint and capabilities,” he added. This comes after the global sneaker company acquired creators of virtual sneakers and collectibles, RTFKT Studios, in December last year.Ībout the acquisition, Nike CEO John Donahue said: “This is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming and culture.” Nike Virtual Studios will have creative hubs in both Los Angeles and New York to serve and grow the creative community in these key cities,” reads the memo. “We have created Nike Virtual Studios, a new division that will operate as an independent studio to build our business around virtual products while also partnering with our core business to deliver best-in-class Web3, Metaverse, and blockchain-based experiences. In an internal email to employees last week, Nike CEO John Donahue announced that the company has created Nike Virtual Studio, a new division solely focused on establishing Nike in the virtual world. Nike Virtual Studio will run “creative hubs” in Los Angeles and New York.The studio will focus on virtual products and Web3-based experiences.Nike Virtual Studio will operate as an independent studio. ![]()
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